EU ecommerce break-even: the revenue threshold to know before expanding

The formula

Break-even EU revenue = annual EU-specific overhead ÷ gross margin rate. If overhead is €2,400 and gross margin is 45%, break-even revenue is about €5,333.

Margin matters

The same €2,400 overhead requires €4,000 of revenue at a 60% margin, €6,000 at 40%, and €12,000 at 20%.

Break-even is only the floor

A sensible business normally wants additional headroom for uncertainty, growth costs and profit. Merely covering overhead is not the same as an attractive market.

Use the calculator

EU Profit Gate lets you change revenue, margin and your own overhead assumptions instantly to test different scenarios.